Lovelle
Sales Page in a Day
Website in a Week
Full Funnel in a Week
for coaches who care just as much about the people they serve as the business they're building.
You didn't start a coaching business to become a part-time web designer, funnel builder, or tech specialist.
You know who signed up for that? This girl. 👉🏻🙋🏻♀️
Websites, sales pages, funnels, automations. I’ll take those off your plate so you can put your time and energy where they belong: with your clients, in your zone of genius, doing the work you LOVE.
Hi, I'm Ella
YOUR #1 BEHIND-THE-SCENES SUPPORTER
Fyi, this website is built in GoHighLevel
GET TO KNOW ELLA STARTER PACK
Type-A Designer Girlie
GoHighLevel and Kajabi Tech Nerd
Got Leila Hormozi on Repeat
Euro and Cali’s Proud Cat Momma
Romanticizing the Little Things
I've invested in coaches myself. I know the ones who made the biggest impact aren't just great at what they do… They care deeply and are genuinely invested in your success.
When my income crashed in 2020, I threw myself into multiple remote jobs. As an overachiever who thought she had it all figured out, it felt like a gut punch.
I thought if I could control my income, I'd feel in control again. So I buried myself in work. I couldn't remember the last time I'd actually switched off. And my skin reminded me every single day just how stressed I was.
The turning point came when I discovered freelancing.
For the first time, I met coaches who'd spent years building successful online businesses, and were generous enough to teach people like me how to do the same.
The corporate career I once chased has been replaced by a business that gives me the freedom to choose how I work and who I work with.
Talk about plot twists. And you know what I think? Maybe, by working together, we get to be part of so many more!
THE DESIGN HILL I'LL DIE ON
If design steals the spotlight from the copy, it failed to do its job.
I'm all for making things look good. But it doesn't end with visual appeal.
If flashy graphics are drowning out the headline...
If people have to scroll back up and play detective with your CTA…
If there's so much eye candy that people don't even know where to look…
Design stops being a flex and becomes a hot mess.
Good design catches your attention. Great design knows where to direct it. You can have a page that's easy on the eyes and does its job. Aesthetics 🤝 conversions.
"Within just 2 week of launching, I already had three booked sales calls."
- Jenzele Cyle,
Cyleadz
"I'm certainly satisfied with the quality of your work and service throughout. I'll be referring you to my clients and friends."
- Rafayet,
Profit Off Ads
"I am BLOWN AWAY by the design. It looks awesome!"
- Jill Green,
Medlogic MD
WORKS FILED UNDER:
When Pretty
Meets Smart Strategy
Don't make your girl pick favorites. I'm sticking with these two: GoHighLevel and Kajabi.
I’m biased toward these two platforms and for a very good reason. My philosophy is simple: if it can be simpler, it should be. When it comes to tech, every extra platform is one more login, one more subscription, one more tool to learn, and one more thing to manage.
GoHighLevel and Kajabi pack so much into one place, you can often get more done without having to duct-tape a bunch of tools together and pay for all of them every month.
Check them out to see which fits your business needs:
SALES PAGE
Need your offer to sell as well as you know it should?
CORE DELIVERABLES
1 Dedicated VIP Day
1 Custom sales page designed to sell
Up to 2 supporting pages (e.g. checkout, booking, thank you, or confirmation page)
Page build and setup in GHL or Kajabi
Mobile-friendly pages
Checkout and payment setup
Basic tracking and analytics setup
Basic SEO setup
All other essential integrations
3-hour revision time
2 weeks follow-up support
BONUSES
Copy guide for non-copywriters
Design inspiration and visual style guide for brand starters
Photoshoot guide for website-ready photos
INVESTMENT:
WEBSITE
READY TO UPGRADE YOUR VIRTUAL PENTHOUSE?
CORE DELIVERABLES
5 Dedicated VIP Days
Up to 5 custom-designed website pages
All the little pages your website needs (404, Privacy Policy, Disclaimer/Consent, and Link in Bio)
Site build and setup in GHL or Kajabi
Mobile-friendly pages
Checkout and payment setup
Basic tracking and analytics setup
Basic SEO setup
All other essential integrations
5-hour revision time
2 weeks follow-up support
BONUSES
Copy guide for non-copywriters
Design inspiration and visual style guide for brand starters
Photoshoot guide for website-ready photos
INVESTMENT:
FULL FUNNEL
Need the whole customer journey built?
CORE DELIVERABLES
5 Dedicated VIP Days
Customer journey and funnel mapping
Up to 6 custom-designed funnel pages
Funnel build and setup in GHL or Kajabi
Mobile-friendly pages
Checkout and payment setup
Basic tracking and analytics setup
Basic SEO setup
All other essential integrations
5-hour revision time
2 weeks follow-up support
BONUSES
Copy guide for non-copywriters
Design inspiration and visual style guide for brand starters
Photoshoot guide for website-ready photos
INVESTMENT:
Every page is designed so people see your business the way you see it.
Year 01:
Working Solo
Year 02:
Rebranded as The Funnel Badass
Year 04:
1/2 of Lovelle
Your DIY queen era got you learning, experimenting, and building something you’re proud of. And you know what? You needed that.
But there comes a point when doing everything yourself starts holding you back. Every day spent wrestling with your website, piecing together a funnel, or figuring out why the heck the button isn’t working is a day you’re not spending on the work that actually needs you.
Even those “done-for-you” templates that promised to make things easier ended up taking hours to customize… and after all that time, money, and energy, you’re still not loving the result. This is something I hear from clients all the time before we work together.
DIY got your business off the ground. But your business has grown since then.
DIY got your business off the ground. But your business has grown since then.
Year 01:
Working Solo
Year 02:
Rebranded as The Funnel Badass
Year 04:
1/2 of Hey, It's Lovelle
Your DIY queen era got you learning, experimenting, and building something you’re proud of. And you know what? You needed that.
But there comes a point when doing everything yourself starts holding you back. Every day spent wrestling with your website, piecing together a funnel, or figuring out why the heck something isn’t working is a day you’re not spending on the work that actually needs you.
Even those “done-for-you” templates that promised to make things easier ended up taking hours to customize… and after all that time, money, and energy, you’re still not loving the result. This is something I hear from clients all the time before we work together.
★★★★★
This led to my sales going way up before my launch ended.
I would highly recommend working with Ella and Love. They will help you get the results that you were seeking in your business.
- Jen Gristanti
Screenwriting Coach, Script & Story Consultant
★★★★★
They have been absolutely outstanding.
I would highly recommend them to anyone who's wanting help specifically with Kajabi-related website or funnels. They really know their stuff.
- Vicky Tièche
WHOLEFOOD CHEF AND FOOD COACH
★★★★★
It was actually a transformation moment for me. Suddenly I felt like the expert that I actually am.
This is exactly the face I want to present to the world. Now that it's [website] done, I'm like "why on earth did I wait so long?"
- Kiera McGrath
BNB CONVERSIONS-FIRST STRATEGIST
Not sure if you're ready for a VIP Day or Week?
This is probably a great fit if…
Your offer has already helped people and you're excited to share it with more people.
You have a few of the basics ready (things like your copy, branding, photos, and testimonials). They don't need to be perfect. We'll polish and pull everything together during the Prep Work.
You already have (or are ready to set up) the essential tech we need to get started. If you don't have GoHighLevel or Kajabi yet, I'll help you get everything set up.
Finally… You care deeply about the people you serve and want every interaction with your business to feel as intentional and genuine as the work you do.
I have a feeling you're wondering about these…
What if my current platform isn't GoHighLevel or Kajabi?
I build exclusively in GoHighLevel (including GHL white-label platforms like Ivorey™, FG Funnels®, Tekmatix, etc.) and Kajabi because that's where I can do my best work in a VIP day/week setting. They also give you a lot of the functionality you need under one roof, which means fewer tools to pay for, connect, and keep track.
If your current platform isn't GoHighLevel or Kajabi, we can look at moving your project to one of these platforms so I can build it for you.
What if I don't have a brand yet?
At the very least, you'll need a logo. As for your colour palette and fonts, we can use your site inspiration as a starting point and build from there.
If you're still figuring out your brand, I'd encourage you to spend some time getting it to a place you're genuinely excited about first. Every design decision becomes so much easier when you have a brand that feels like you.
Need a hand with that? I have a mini branding package for only $300.
How soon can I book my VIP Day/Week?
I recommend booking at least 2 weeks in advance. That leaves plenty of time for Prep Work, so by the time your VIP day/week rolls around, everything's all set.
Do you also write the copy?
I don't, but you'll get a copy guide with prompts and examples for every page we're building, so you always know what goes where.
If you get into the copy and decide you'd rather hand it off, I happen to know a pretty great copywriter who is also my sister. 👯🏻♀️ Here’s a little intro if you’re curious. If you end up getting both our services for the same project, you'll automatically get $500 off.
Do you work with ecommerce brands?
At the moment, no. I've chosen to work with purpose-driven coaches, consultants, educators, and service providers because that's where I know I can create the biggest impact. I've built my process around businesses that sell expertise and transformation.
Are there any additional costs?
The only additional costs you may have are your own software subscriptions — things like GoHighLevel, Kajabi, your domain, email marketing platform, premium plugins, or third-party tools if needed.
I'll always let you know upfront if anything else is required, so there are no surprises.
SINCE YOU FOUND YOUR WAY HERE...
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