Lovelle
FOR COACHES, CREATORS, AND SERVICE PROVIDERS
Your one-stop copy shop for your next dose of copy.
From the email in your drafts to the half-written sales page in your Google Doc, I’ll take care of it so you never have to think about it again.
Ready to order up?
IF YOU NEED YOUR COPY SERVED ASAP...
I'm guessing there's more to that story.
Before you got here, you might be thinking:
“I can talk for hours about what I do. WHY CAN’T I JUST WRITE IT?”
Just when you thought it’s almost done, you read it back and tweak one line… then another… until you’re basically rewriting the whole thing.
“My brand feels like me, but my copy doesn’t.”
You’ve taken the time to build a brand, only for your copy to come along sounding like it could belong to anyone.
“Wasn't AI supposed to make writing this faster?”
But you spent more time prompting, editing, and pulling your hair out, just to get AI not to sound like AI and more like a real human.
Your frustration isn’t the half-written Google Doc that was due yesterday.
It’s spending all that time with your copy, only to feel like it still missed the mark.
But
YOU NO LONGER HAVE TO STRESS OVER YOUR COPY EVERY SINGLE TIME
what if...
What if every time your business needs copy, you could just hand it over and get on with your day?
What if every launch doesn’t have to mean overwhelm and last-minute panic once and for all?
What if you could finally trust your copy to pull its weight and bring in the results you want?
When the copy’s so good, five-star reviews (and sales) start pouring in.
What makes a copy so damn good?
IT STARTS WITH ONE SIMPLE SHIFT: STOP WRITING FOR YOURSELF
When you sit down to write your copy, you’re probably thinking about your business. But you’re not really writing for your business. You’re writing for the person on the other end of the table (or screen).
The DIY copy world makes it sound like writing good copy is just a matter of having the right template, formula, prompt, or AI tool…
But copywriting is only 10% writing. The rest is figuring out what to say and how to say it so the right people get it, want it, and go look at the price tag thinking, “Yup, that’s worth it.”
Don’t worry. I’ll take that off your mind too! ;)
Hi, hello...
I'm Love.
When I quit my corporate job to start a copywriting business, I quickly learned two things:
1) Never ever send your resignation email on April Fool’s Day! There’s nothing like making a life-changing decision look like a prank. 🙃
And 2) ‘If you love what you do, you’ll never work a day in your life’ sounds cute, but the reality is:
A COPYWRITER WHO BRINGS THE HUMAN BACK INTO MARKETING
Most of your time goes into the other stuff that comes with doing what you love.
When you start a business, you wear a lot of hats. Many of those hats involve taking on tasks you've never done before. And while you're busy figuring things out, the work you actually love ends up taking a backseat.
Now here’s where it gets good... not every hat has to be yours to wear. If writing the words that sell your business is taking time away from the work you love, maybe it’s high time to take that hat off (with a sigh of relief).
A COPYWRITER WHO BRINGS THE HUMAN BACK INTO MARKETING
My favorite kind of Copy Regulars
aka The people I love to write for
They’ve got something real to say.
You have a point of view, stories, experience, or expertise worth sharing and putting into words.
They give a damn about the impact of their work.
You’re building something that matters, not just here to sell “stuff”.
They’re making room for a life outside all of this.
You love what you do, but you also have people to see, places to go, and a life to live outside of it.
If you’re nodding along, I always have a seat waiting for you.
Come on up when you're ready!
COUNTER 1
All-Day Special
VIP DAY
Tell me what copy you need. I’ll serve it up in 1–3 days.
COUNTER 2
The Copy Tab
COPY REGULARS ONLY
Buy credits and keep your spot in line for the email campaigns on your calendar.
COUNTER 3
Off The Menu
SPECIAL ORDER
Tell me what you’ve got in mind and let’s see if it’s on my special-order list.
BREWING AT COUNTER #1
All-Day Special
VIP DAY
SALES PAGE ✰
$2,000
2 × $1,000
Includes onboarding questionnaire, pre-research, prep call, full-length sales page copy, and a round of revision.
BREW TIME: 1 DAY
LAUNCH EMAILS ✰✰
$2,000
2 × $1,000
Includes onboarding questionnaire, pre-research, prep call, launch email sequence (4 pre-launch, 7 launch, 2 post-launch), and a round of revision.
ON THE HOUSE: Free email setup in ActiveCampaign or GoHighLevel.
BREW TIME: 2 DAYS
WEBSITE
$2,900
2 × $1,450
Includes onboarding questionnaire, pre-research, prep call, copy for up to 3 standard-length website pages and 2 shorter supporting pages, and a round of revision.
BREW TIME: 3 DAYS
FUNNEL
$3,900
2 × $1,950
Includes onboarding questionnaire, pre-research, prep call, copy for up to 6 custom funnel pages, and a round of revision.
BREW TIME: 3 DAYS
WELCOME SEQUENCE
3 EMAILS
1 CREDIT
Someone new joins your list and deserves a proper welcome.
SERVED BEST FOR: New subscribers, lead magnets, free resources
NURTURE SEQUENCE
4 EMAILS
2 CREDITS
Keep the conversation going and give new subscribers a reason to stick around.
SERVED BEST FOR: Warming up new subscribers, building trust, sharing valuable content
RE-ENGAGEMENT SEQUENCE
4 EMAILS
1 CREDIT
Don’t sell to a sleeping list. Wake up the ones who still care, and let go of the ones who don’t.
SERVED BEST FOR: List cleanup and re-engaging inactive subscribers
PROMO SEQUENCE
4 EMAILS
2 CREDITS
You’ve got a sleeping offer that could use a little sales push.
SERVED BEST FOR: Holidays, seasonal promos, special or limited-time offers
PRE-LAUNCH SEQUENCE
4 EMAILS
2 CREDITS
Your people need a little warming up before they buy.
SERVED BEST FOR: Shifting beliefs and creating desire before the sale
WEBINAR INVITE SEQUENCE
5 EMAILS
2 CREDITS
Got a virtual event on your calendar? Let’s give your people a reason to save their seat.
SERVED BEST FOR: Virtual webinars, workshops, masterclasses, and events that need more registrations
WAITLIST SEQUENCE
5 EMAILS
2 CREDITS
Don’t let your waitlist go cold. Keep them in line and counting down to when the doors open.
SERVED BEST FOR: Pre-launch waitlists, offers launching shortly
OPEN CART SEQUENCE
7 EMAILS
3 CREDITS
Let’s make the most of your open-cart window and serve up plenty of reasons to say yes before last call.
SERVED BEST FOR: New programs, courses, and re-launches
POST-LAUNCH SEQUENCE
4 EMAILS
1 CREDIT
Turn open-cart momentum into more sales with your next offer, and find out what made them buy or pass.
SERVED BEST FOR: Follow-up offers, post-launch insights
ABANDONED CART SEQUENCE
3 EMAILS
1 CREDIT
Get the fence-sitters off the fence and back to checkout.
SERVED BEST FOR: Recovering lost sales, easing last-minute hesitations
BREWING AT COUNTER #1
All-Day Special
VIP DAY
SALES PAGE ✰
$2,000
2 × $1,000
Includes onboarding questionnaire, pre-research, prep call, full-length sales page copy, and a round of revision.
BREW TIME: 1 DAY
LAUNCH EMAILS ✰✰
$2,000
2 × $1,000
Includes onboarding questionnaire, pre-research, prep call, launch email sequence (4 pre-launch, 7 launch, 2 post-launch), and a round of revision.
ON THE HOUSE: Free email setup in ActiveCampaign or GoHighLevel.
BREW TIME: 2 DAYS
WEBSITE
$2,900
2 × $1,450
Includes onboarding questionnaire, pre-research, prep call, copy for up to 3 standard-length website pages and 2 shorter supporting pages, and a round of revision.
BREW TIME: 3 DAYS
FUNNEL
$3,900
2 × $1,950
Includes onboarding questionnaire, pre-research, prep call, copy for up to 6 custom funnel pages, and a round of revision.
BREW TIME: 3 DAYS
WELCOME SEQUENCE
3 EMAILS
1 CREDIT
Someone new joins your list and deserves a proper welcome.
SERVED BEST FOR: New subscribers, lead magnets, free resources
NURTURE SEQUENCE
4 EMAILS
2 CREDITS
Keep the conversation going and give new subscribers a reason to stick around.
SERVED BEST FOR: Warming up new subscribers, building trust, sharing valuable content
RE-ENGAGEMENT SEQUENCE
4 EMAILS
1 CREDIT
Don’t sell to a sleeping list. Wake up the ones who still care, and let go of the ones who don’t.
SERVED BEST FOR: List cleanup and re-engaging inactive subscribers
PROMO SEQUENCE
4 EMAILS
2 CREDITS
You’ve got a sleeping offer that could use a little sales push.
SERVED BEST FOR: Holidays, seasonal promos, special or limited-time offers
PRE-LAUNCH SEQUENCE
4 EMAILS
2 CREDITS
Your people need a little warming up before they buy.
SERVED BEST FOR: Shifting beliefs and creating desire before the sale
WEBINAR INVITE SEQUENCE
5 EMAILS
2 CREDITS
Got a virtual event on your calendar? Let’s give your people a reason to save their seat.
SERVED BEST FOR: Virtual webinars, workshops, masterclasses, and events that need more registrations
WAITLIST SEQUENCE
5 EMAILS
2 CREDITS
Don’t let your waitlist go cold. Keep them in line and counting down to when the doors open.
SERVED BEST FOR: Pre-launch waitlists, offers launching shortly
OPEN CART SEQUENCE
7 EMAILS
3 CREDIT
Let’s make the most of your open-cart window and serve up plenty of reasons to say yes before last call.
SERVED BEST FOR: New programs, courses, and re-launches
POST-LAUNCH SEQUENCE
4 EMAILS
1 CREDIT
Turn open-cart momentum into more sales with your next offer, and find out what made them buy or pass.
SERVED BEST FOR: Follow-up offers, post-launch insights
ABANDONED CART SEQUENCE
3 EMAILS
1 CREDIT
Get the fence-sitters off the fence and back to checkout.
SERVED BEST FOR: Recovering lost sales, easing last-minute hesitations
Every cup of copy gets the right blend of words to hit the spot.
Human
A little less polished, way more human
Relatable
Hits too close to home to just scroll past
On-brand
Feels like meeting you, but in words
Clear
Says what needs to be said, without the fluff
Persuasive
Makes the right offer hard to pass up
Just when you think you're done with copy, there’s always something else to write.
Because the day your business stops needing copy is the day you stop doing business.
Every offer. Every launch. Every email. Every page. Every time you sell something. You need copy. And if you're always the one figuring out the words, copy will keep finding its way back to your to-do list…
…unless you have someone in your corner making sure you love the words you're putting out there.
Not to toot my own horn, but… hi. 👋
Team effort with my designer sister 👯♀️
THE WHIPPED CREAM ON TOP?
You get to spend more time doing the thing you enjoy, while I get to do the same working on your copy.
And if you’re wondering…
VIP Day is for a specific piece of copy you need off your plate ASAP, while Copy Tab is for when you need email copywriting support month after month.
If you're on Copy Tab, you'll get special rates on VIP Day projects too!
One thing to note: Copy Tab is currently reserved for my copy regulars (aka repeat clients). If this is our first time working together, I recommend starting with VIP Day. If you need something more tailored, just let me know your Off the Menu request!
I use AI as a tool in my process, but I don’t use it to write copy from scratch. The thinking and writing still come from me. I use AI to support my work, not replace the experience, creativity, and human touch I bring to every project.
You can book the earliest available VIP Day. The process is designed to cut out unnecessary back-and-forths. I'll get everything I need from you during the prep work, so when your VIP Day rolls around, I can focus on writing and have your copy ready by the end of it.
I know just the person! My sister handles web design and development, so once your copy is ready, she can take care of the design and build. You can check out her work here!
And if you book me to write your sales page, website, or funnel, then have her handle the design and build, you’ll automatically get $500 off her services. Copy, design, and build? Done, done, and done!
I only open 2–3 VIP Day spots each month. So if you have a date in mind, it's best to book early! Check the available dates here and snag a spot that works for you.
Prep work is pretty simple! You just need to fill out the onboarding questionnaire to help me get to know your business, offer/s, target market, and all the other important details I need to write your copy. It usually takes clients 1–2 days to complete.
We’ll also hop on a Prep Call before your scheduled VIP Day to go over your answers and clear up anything that needs a little more context.
Here’s an overview of what the VIP Day process looks like.
No, you don’t. I’ll get everything I need from you before your scheduled VIP Day, so you can go about your day while I write your copy. If you have any revision requests, we’ll take care of those after your VIP Day.
Say you need a sales page and launch emails at the same time. Those would be two separate VIP Day projects. You can book either one first, then let me know about your other project/s when we start working together. We can arrange the additional VIP Day/s from there.
Yes! You can split your payment into two: the first payment upfront and the second due one day before your scheduled VIP Day, at no added interest. So you'll pay the same total as you would upfront.
If you need someone to write email campaigns, sales pages, website copy, and other marketing materials week after week, then honestly, hiring a full-time copywriter makes more sense.
But if you mainly need ongoing email copywriting support, Copy Tab gives you a more flexible and affordable option. You get consistent help with your emails without the cost and commitment of hiring a full-time employee, onboarding them, and managing their workload.
As of now, Copy Tab is reserved for clients I've already worked with. If we haven’t worked before, I recommend starting with a VIP Day. If you have a specific project in mind that doesn’t quite fit a VIP Day, you can always request something Off the Menu!
Copy Tab requires you to plan your email marketing at least a month ahead, so you know your priorities for the coming month… Will you be promoting an offer, launching something new, sharing a free resource, or simply keeping up with your regular emails?
Based on your priorities, I can recommend email sequences and suggest the types of emails you might need. Think of me as your email copy partner. You set the direction, and I help you figure out which emails will support your plan, then write them for you.
Copy credits do not roll over to the following month. You’ll have a designated day each month to submit your orders, and once you do, you can expect your copy within 7–10 business days. This is why I encourage you to plan your email marketing at least a month ahead, so you can make the most of your credits.
Every now and then, I’ll send over exclusive email marketing ideas. Think fresh campaign angles, seasonal promotions, and tried-and-tested strategies you can steal for your business. You can use your Copy Tab credits to have me write the emails for you.
If you're using a different platform, that's totally okay! Email setup is simply a bonus I offer for GoHighLevel and ActiveCampaign users, since those are the platforms I work with regularly. You can still use Copy Tab for your email copy needs, then handle the setup and scheduling on your end.
Don’t worry. You can request email sequences that aren’t on the regular Copy Tab menu as Off the Menu orders. These special orders are quoted separately, and you can use your available Copy Tab credits toward the cost. Any remaining balance will be billed separately.
Revisions are not included in the monthly subscription. But if you have questions or concerns about your copy, you can always bring them up with me. If it’s a small tweak, I may be able to make an adjustment without using additional credits.
If it needs major changes beyond the original request, additional credits might be needed to cover the extra work.
Copy Tab has a 3-month minimum commitment. After that, it’s month-to-month, so you can decide whether you’d like to keep your tab open or close it.
SINCE YOU FOUND YOUR WAY HERE...
Don’t be a stranger.
Join Lovelle's newsletter and get $100 off any of our services, just for signing up.
Expect marketing tips worth saving, business updates from us (promise, no spam), and maybe even a random discount or two. All straight to your inbox.
And if we ever overstay our welcome, you can kick us out whenever you want.